Outsource to India – ‘ Mark The Difference ’

Companies all round the world are reaping the advantages of outsourcing software development to India. Apart from the fact that it has saved real bucks, offshore outsourcing to India has also increased the productivity of organizations. No company is perfect in all the areas of operations. Outsourcing would provide organizations that additional edge, which was missing earlier.
Offshore outsourcing examples given below would elucidate the fact better.

This case talks about how Contact Advocate, an event planning and Management Company was benefited by outsourcing to MachroTech, an offshore outsourcing service provider having its base in US and India.

Case:
Contact Advocate is into offering event planning and management services to various industries. Business meetings, conferences of companies is handled efficiently may it be at a national or local level. With a ever growing business, Contact Advocate wanted a secure event planning system that would help the company meet its requirements on a real time basis. Company could not have offered a big sum to any service provider. So what Contact Advocate wanted was a cost effective, innovative and a user-friendly system.

Solution:
MachroTech had utmost faith in what CA was doing, hence decided to partner with it. Machrotech decided to develop the system in coordination with its offshore development center in India, knowing that budget was a constraint for Contact Advocate. Contact Advocate provides tools for organizations through which they can manage their events like meetings, easily and effectively. MachroTech’s offshore development team developed some really exclusive features with in the system. This system provides proprietary event matching engine, which would match the events, to the users profile given in the database. The system also has a unique system of automatically sending mails to users, which would match their interests. Another feature is the InfiNet Network. This system intelligently finds the common link in the users address book and determines the best path through which the desired individual would be contacted. Every thing was done securely. The users had total freedom and control over whom they wanted to help make business connections.

Results:
MachroTech's Global Software Delivery model enabled CA to take the software to market in less than 10 weeks. One event that CA promoted recently,in Stamford, Connecticut drew over 200 attendees and 30 walk-ups despite a snowstorm! That is because the event leveraged online registration and email marketing to promote and manage the event. Ultimately, the cancellation rates were extremely low and the satisfaction rates high because of the user-friendliness of the system and its tools.

Some interesting statistics gathered from management personnel:

1. Attendance expectations were surpassed by 100% using the Contact Advocate tools
2. Actual revenue surpassed expected revenue by 75%
3. The cancellation rate was less than 2%
4. Walk-up represented an additional 30%
5. Overall satisfaction of the online registration process was high

One attendee has been quoted as saying "I made 3 connections at one of the events that has paid for my entire membership.”

The second case is related to offshore Internet marketing,one of the services that MachroTech provided to Suityourself.com.

Case:
Suityourself.com is the primary source for men’s fashion and designer men’s clothing on the web. Years of experience nurturing relationships with valued suppliers and customers have enabled Suityourself.com to provide a site with top designer clothing for men at unbeatable prices. The company knew it very well, that one can never rest upon there past laurels. Suityourself.com hence, wanted to increase its visibility on the net. It wanted to reach to each & every prospective customer on the web.

Solution:
Machrotech’s project manager for Internet marketing based in India coordinated directly with Suityourself.com’s executive director and staff to understand the internet marketing requirements of the company. Project Manager then coordinated with the team of the offshore software development center that executed the task of marketing the site over the Net. MachroTech India’s approach for providing Internet marketing service was highly methodical, standard, & professional. Initial step was to study the theme of suityourself.com web site. The offshore team then carried out a research of all possible ‘key words’ for the company. The key words were then placed at right places in all web pages of the site in order to optimize the web site of suityourself.com. MachroTech then submitted the site to all major search engines on the net. The work was still only half done. The offshore team of MachroTech knew how important was Link building. The web site of suityourself was given both internal as well as external links. Apart from this, the site was also submitted to various related directories. MachroTech made it a practice to submit Suityourself.com's site to various search engines, periodically. The position reports were also reviewed periodically. Further optimization was carried out, when required.

Result:
MachroTech’s Global Software Delivery Model has enabled Suityourself.com to maintain its position as the leader in Men’s Clothing on the web. The online marketing services offered by MachroTech’s offshore development center has placed Suityourself.com on top positions on various search engines for majority of its keywords. And the results are positively evitable in the bottom line of Suityourself.com. The online business is growing every single hour that it serves its customers!

Now if you have decided to Outsource offshore software development, you know, that India, and companies like MachroTech are certainly the best bet.